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OG Group
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Strategic Land Management

Strategic

Land Management

OG Group · Southern England

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Strategic land · Planning · Engineering · Design · Consultation

Independent strategic land management.

OG Group is a specialist strategic land manager and multidisciplinary consultant. Our combined experience across town planning, urban design, land and engineering gives us a unique and fresh approach to strategic land promotion.

10,000+
Homes under active promotion
5–2,500
From small schemes to strategic sites
5
Counties of active engagement
2018
Founded as M7 Planning · Group formed 2023
Approach

How OG Group works.

Every venture is unique and requires a bespoke strategy which is both proactive and reactive. We are opportunity-led, independent and free to create solutions that unlock value — for landowners, local authorities and the communities that follow.

01Read

Read the opportunity

We start by understanding the site, the local plan position, the political landscape and the landowner's ambitions — before any strategy is written.

  • Site walkover & constraints mapping
  • Local Plan position & policy context
  • Political landscape & member dynamics
  • Landowner ambitions & timeline
02Shape

Shape the strategy

Planning, urban design and engineering perspectives sit around the same table. The strategy is bespoke, defensible and built to unlock value at the right moment.

  • Multidisciplinary brief — planning, design & engineering
  • Vision document & masterplan options
  • Risk-weighted promotion route
  • Bespoke commercial structure
03Promote

Promote with conviction

From masterplanning and consultation through to allocation and consent, we stay with the project — proactive when there's room to push, patient when the politics demand it.

  • Pre-application & member engagement
  • Public consultation (Glide)
  • Local Plan representation & submission
  • Allocation, consent or appeal
Services

Four practices, one accountable team.

OG Group brings together specialist sub-practices so that strategy, design, engineering and engagement all advance in step. No briefing chains. No disclaimers between consultants.

OG Planning
OG Planning · RTPI Chartered

RTPI Chartered town planning

An RTPI Chartered Town Planning consultancy providing planning advice in a bespoke, personalised way — backed by in-house design and engineering from across OG Group.

  • Project management
  • Pre-app, outline & full applications
  • Site development appraisals
  • Appeals, hearings & public inquiries
  • Planning policy representations
  • Local authority negotiations
  • Affordable housing & obligations
  • CIL submissions
  • Public consultation advice & events
Read more about OG Planning
OG Urban Design
OG Urban Design

Masterplanning & placemaking

Design that complements every stage of planning and development to achieve the best possible solution for a site. We love what we do and take pride in creating future communities.

  • Masterplanning
  • Vision documents
  • Design & Access Statements
  • Concept designs
  • Layouts
  • Outline applications
  • Reserved matters applications
Read more about OG Urban Design
OG Consulting Engineers
OG Consulting Engineers

Civil & infrastructure engineering

A comprehensive civil and infrastructure design service at all project stages, from pre-planning to construction — economical, sustainable designs across every sector of construction.

  • Site appraisals & feasibility studies
  • Flood Risk Assessments
  • Drainage strategy reports
  • Sustainable drainage (SuDS) assessments
  • Earthworks assessments
  • Highway, drainage & infrastructure design
  • Sewer agreement support
  • Highway agreement support
Read more about OG Consulting Engineers
Glide
Glide · Public consultationComing soon

Interactive public consultation

Showcase your development proposals to the public with an interactive, eye-catching consultation site from Glide. Coming soon.

  • Digital consultation hubs
  • In-person event design
  • Stakeholder engagement
  • Feedback collection & analysis
  • Statement of Community Involvement
  • Bilingual & accessible by default
Read more about Glide
Coverage

Active across Southern England.

Our work is concentrated where we know the politics, the local plans and the planning authorities. Hover or tap a county to see the headline of our activity there.

Somerset
Beckington · Wells
From the committee-approved 35-home Beckington scheme south-east of Bath to engineering a sloping 75-home site in Wells.
Clients & Partners

The retained management company for two specialist promoters.

OG Group is the retained management company behind two established land promotion businesses — bringing the same multidisciplinary team to both portfolios.

Accreditations & professional bodies
  • RTPIRoyal Town Planning Institute
  • RICSRoyal Institution of Chartered Surveyors
  • ICEInstitution of Civil Engineers
  • RIBARoyal Institute of British Architects
  • MRTPIMember, RTPI
  • MRICSMember, RICS
Land requirements

Have land to promote? We cover every cost.

We're actively seeking land for promotion across Southern England — opportunities without existing planning permission. OG Group funds the entire promotion process, then we share the proceeds on completion. You retain the use of your land throughout.

All costs covered.We pay every promotion and professional cost. You receive a share of the uplifted land value on sale.
01
Suitability
An initial review of your land's planning potential.
02
Potential
A conditional offer setting out expectations on size, scale and timeframe.
03
Terms
Solicitors are instructed to agree terms. We cover all reasonably incurred professional costs.
04
Promotion
You continue to use the land while we promote the site through the planning system — all at our own cost.
05
Permission
Once consent is secured, we develop a marketing strategy with you.
06
Offers
Offers are compiled and we jointly select the preferred purchaser.
07
Sale completed
Proceeds are distributed between landowner and promoter on a percentage basis.

Tell us about your site.

A few details lets us assess suitability quickly. We will reply within two working days. All enquiries are confidential.

  • Sites without existing planning permission
  • Anywhere in Southern England — typically 5+ dwellings
  • Confidential, no-obligation review
Speak to the team

By submitting you consent to OG Group contacting you about your enquiry. We do not sell your details.

People

The team behind the portfolio.

OG Group is led by a small, senior team with experience across consultancy, housebuilding and the public sector. You speak to decision-makers, not account managers — hover a card to read more.

Matt Regan
17+ years across planning & development. Former roles at Knight Frank (residential development), Barratt Homes (strategic project management) and South West Director at a national land promoter. Founded M7 Planning in 2018.
Matt Regan
Managing Director
MRICS · Founder, M7 Planning
Andy Shepley
~30 years in planning. Former Development Control officer at Plymouth City Council. Experienced across planning appeals, Local Plan examinations, residential and commercial schemes. Joined OG Group in 2024.
Andy Shepley
Planning Director
~30 yrs · LPA & private practice
Tracy Ford
20 years in urban design and project management. Specialist in masterplanning, residential design, extra care communities and commercial projects, with a focus on conservation and traditional architecture integration.
Tracy Ford
Associate Planning & Design Director
20 yrs · masterplanning & conservation
James Applegate
Engineering Director, joined 2024. Civil engineering background across highways, drainage, flood risk and sustainable design. Pursuing chartered status with the Institution of Civil Engineers.
James Applegate
Engineering Director
ICE chartership in progress
Abi Watson
Master's in Architecture (RIBA Part 2) from the University of Bath, 2024. First-class undergraduate from Leicester School of Architecture. Dissertation focus on biodiversity net gain implementation.
Abi Watson
Design Manager
RIBA Pt 2 · MArch (Bath, 2024)
Adam Parker
Real Estate Management graduate, Oxford Brookes. Former Crest Nicholson land acquisition and strategic projects experience. Joined OG Group in 2021.
Adam Parker
Senior Land Manager
REM Oxford Brookes · ex-Crest Nicholson
In their words

What landowners, planners and developers say.

OG ran our promotion from start to finish. Planning, design and engineering all sat in one team — we never had to brief anyone twice.
Private landowner
Somerset, ~85 dwellings
A genuine multidisciplinary practice. The integration between planners and engineers shows up in the quality of the evidence base.
Senior Planner
South West LPA
The team are proactive, commercially smart, and they tell you the truth about deliverability — which is rarer than it should be.
Strategic Land Director
National housebuilder
We're opportunity-led, independent, and free to create solutions that unlock value — for landowners, for local authorities, and for the communities that will eventually live there.
— Matt Regan, Managing Director
FAQs

The questions we are most often asked.

Looking for something specific? Email info@oggrp.co.uk and a director will reply directly.

Open discussions.

Whether you're a landowner exploring promotion, a local authority shaping a plan, a housebuilder testing a strategy or a private individual with a single site — we're happy to have an honest first conversation.